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Email: info@wacmc.org
Phone:
414-321-1121 Fax: 414-321-3880

West Allis Community
Media Center

7210 W. Greenfield Ave.

West Allis, WI 53214

The 90s
1991 WACCC office relocates to cable company building; WACCC
purchases Hi-8 camcorder and Hi-8 VCR for edit system to assist
existing and new public access producers.

1992 WACCC moves office to West Allis Center on South 70th
Street.

1993 WACCC names Mary Shanahan-Spanic executive director.
Shanahan-Spanic launched successful public access operations as
employee of both Viacom Cablevision and Milwaukee Access
Telecommunications Authority (MATA).

Outreach strategy is developed to open dialogue with other West
Allis community groups. Membership participation is encouraged
and WACCC moves away from grant making to service delivery
focus. WACCC begins to provide members with video production
training, access to quality equipment and service-oriented staff
facilitation. Funds are utilized to benefit every West Allis resident
who chooses to take advantage of public access TV equipment.

WACCC's new focus, leadership and progress in organizational
development encourage City of West Allis officials.

WACCC encourages West Allis/West Milwaukee School District to
participate in public access programming. Collaborative projects
are developed with Horace Mann Middle School FHA Hero group led
by teacher Chris Longe, and Student Success Program at Frank
Lloyd Wright Middle School led by teachers Fran Shafe and Lee
Dreyer.

Elementary school teachers utilize WACCC portable and editing
equipment to document classroom and real world projects which
air on public access channel.

Through cable franchise transfer of ownership from Crown Cable to
Marcus Cable, City of West Allis negotiates $26,000 settlement
from cable company for its lack of compliance in public access
obligations. Money is transferred to WACCC for purchase of
equipment. WACCC purchases videotape-editing system, which is
located at office on South 70th Street.

1994 WACCC works with consultant to prepare extensive proposal
describing its vision for public access management as part of new
cable franchise agreement; proposal suggests placing management
into hands of non-profit organization. (Note: Non-profit
organizations have proven to be successful management models
for public access operations throughout country.)

1995 City of West Allis is involved in cable contract renegotiation;
WACCC continues with outreach, training and facilitation.

1996 New cable franchise agreement is established. City of West
Allis gives WACCC responsibility for public access management;
WACCC is awarded capital grant and yearly operating funds.
WACCC will become an active membership organization with board
of directors consisting of five West Allis citizens named by mayor
and six West Allis citizens elected by membership.

1996 WACMC receives Milwaukee Foundation/Nonprofit
Management fund grant to create strategic plan. Community
leaders are invited to participate in strategic planning process.
Mission and vision statements, and five-year plan with goals to be
accomplished by WACCC, are crafted. Working name of
organization becomes West Allis Community Media Center
(WACMC).

1997 WACMC assumes management of playback for public access
programs. Channel schedule begins to appear in West Allis Star.
WACMC purchases automated playback system and sophisticated
graphics system for community bulletin board. Playback is still
limited to evening hours on Channel 9B.

1997 West Allis/West Milwaukee School District administrators
who participate in strategic planning recognize potential of sharing
technical resources with the WACMC; organization is then awarded
$300,000 capital grant and begins sharing equipment, training and
facilitation with school district. WACMC encourages school district
to engage in active and official partnership with community media
center.

Thirty school district teachers receive video production training
from community media center through summer and fall continuing
education classes offered by Cardinal Stritch College.

Dialogue extending beyond strategic planning and includes
superintendent and numerous administrators results in partnership
that provides video production training and media literacy
instruction for all interested school district teachers, students,
staff and administrators. In exchange for training, media center will
relocate to Franklin Field House, a recreation department building,
for an affordable rate of rent.

1998 WACMC moves to Franklin Field House and integrates
community media center into the facility's existing community
activities. After minor construction and installation of three-
camera studio and edit suite, WACMC holds Open House on
Wednesday, March 4; WACMC now programs 24 hours a day.

 
 
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